Alémais Sale Guide: What to Buy Now and What to Wait For
Alémais Sale Guide: What to Buy Now and What to Wait For
An Alémais sale is worth waiting for only if the piece you want is a stand-alone; if you want a matching set, a specific print and your size, buy the Resort 2027 pieces you love now from the Alémais brand page, from a printed dress to a shirt with its matching pant. Coveti does not promise markdowns, so this guide is about choosing well, not about timing.
Key facts
- Coveti does not promise Alemais markdowns and does not publish sale dates.
- Alemais builds each Resort 2027 print as a set across shirts, bottoms and dresses.
- Genuine Alemais pieces carry named prints and list fibres such as European linen, hemp and silk.
- Plain Josefina wool knits work alone and suit a reduced-price buy.
What Coveti can and cannot tell you
We cannot tell you when a sale will start, how much will be reduced, which sizes will be left and whether a particular piece will be included. Anyone who claims to know is guessing. What we can tell you is which Alémais pieces carry their value at full price, and which kinds of piece make sense to pick up reduced if you see them.
Worth buying at full price
Sets are the strongest case. Alémais builds each print across a shirt, a bottom and a dress, and the pleasure of a set is wearing the two halves together. Waiting means risking one half. The same goes for artist prints, because the Sophie, Florero and Teo pieces were made with Sophie Wahlquist for this collection.
1. Lucena Shirt
The Lucena Shirt with its matching Lucena Pant is the classic island-print set in linen.
2. Sail Cropped Shirt
The Sail Cropped Shirt and Sail Short make the most wearable set in the drop, in the chocolate and cream rope print.
3. Sophie Shirtdress
The Sophie Shirtdress is the clearest showcase of the Wahlquist floral jacquard.
4. Nieve Red Sequin Knit Midi Dress
The red Nieve Sequin Knit Midi Dress is the evening piece of the collection, fitted with fringed cap sleeves.
What makes a good sale buy
A good sale buy works on its own and with what you already own. Plain wool knits fit that best. So do pieces in quieter prints and solo dresses that do not need a partner.
5. Josefina Chocolate Fitted Cardigan
The Josefina Chocolate Fitted Cardigan is plain fine wool that goes over every print, and will outlast a season.
6. Dante Knit Tee
The Dante Knit Tee, oversized red wool with a logo patch at the back, works with jeans as well as prints.
7. Alba Shirtdress
The Alba Shirtdress is a stand-alone midi in a cotton silk blend with the marbled print.
How to choose wisely
- Decide on the print first, then the piece. A reduced dress in a print you do not love is not a saving.
- Check the fit note on every product. Alémais marks pieces as regular, relaxed, oversized, lightly fitted and fitted.
- Check the care. Silk and jacquard pieces are dry clean only, much of the linen hand washes cold.
- Buy the set together if you want the set.
How to avoid fake Alémais
Alémais is popular enough to be copied. Fakes usually give themselves away in three places. First, the print: genuine pieces carry named prints, and a print that does not match any Alémais collection is a warning sign. Second, the composition: real labels list fibres such as European linen, hemp, organic cotton and silk, and a vague fibre label is suspicious. Third, details: corded buttons, self-covered buttons, branded toggles and bespoke charm ends are hard to copy cheaply. Buy from the brand and from authorised retailers; our guide to where to buy Alémais lists the safe routes, and is Alémais a luxury brand explains what you are paying for.
Sizing before you buy
Alémais uses Australian sizes, which match UK sizes one for one: an AU 8 is a UK 8 and a US 4. Knitwear runs in letters from XXS to XXL. Every piece carries the brand's own fit note, so check it before you choose. Full tables are in our Alémais size guide.
Alémais at a glance
| Founded | 2020, in Sydney, Australia, by Lesleigh Jermanus, formerly a designer at Zimmermann; its first original-print pieces went on sale in 2021 |
| Known for | Painterly, hand-drawn prints, artist collaborations and beaded and embroidered occasion pieces |
| Fabrics | European linen, hemp, organic cotton, silk and silk blends, with wool for knitwear |
| Latest collection | Resort 2027, with island, rope and Mediterranean prints and artwork by Sophie Wahlquist |
| Sizes | Australian sizes 4 to 16, identical to UK sizes (AU 8 = UK 8 = US 4); knitwear in letters XXS to XXL |
| Peers | Zimmermann, Aje, La DoubleJ |
Frequently asked questions
Does Alemais have a sale?
Coveti does not announce sale dates for Alemais in advance, and we cannot say which pieces will be reduced. If you want a set in your size, buying now is the safer route.
What Alemais pieces are worth full price?
Matching sets and the Sophie Wahlquist artist pieces, because waiting risks losing half a set.
How can you tell if Alemais is real?
Check for a named Alemais print, a clear fibre label and details such as corded buttons and branded toggles, and buy from authorised retailers.
What is a good Alemais piece to buy reduced?
Pieces that work alone: plain Josefina wool knits, the Dante knit tee and stand-alone dresses.
Read next: Where to buy Alémais, Alémais Resort 2027, Brands like Alémais.
By Gemma Deeks, Coveti Fashion Editor. Updated 20 October 2026.
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