Brands Like Brunello Cucinelli: 7 Quiet Luxury Houses to Know

If you love Brunello Cucinelli, the houses worth knowing are The Row, Fabiana Filippi, Gabriela Hearst, Khaite, Toteme, Lemaire and Adam Lippes. Each shares at least one of the things that make Brunello Cucinelli what it is: fabric before logos, a palette of soft neutrals, and clothes cut to be worn for years. None of them is a copy. Below is what each does differently, so you can choose the right one for the gap in your wardrobe.

What makes Brunello Cucinelli, Brunello Cucinelli

Before comparing, it helps to be precise about what you are comparing against. Brunello Cucinelli was founded in 1978 in Umbria on coloured cashmere for women, and it still makes everything in Italy, mostly in Umbria. The clothes carry no visible branding. The palette stays with browns, greys, milk and ivory. Tailoring is cut with ease, knitwear is layered over silk and suede, and the house adds light through monili, the fine bead chains it sews along lapels, cuffs and straps. More on the house in who is Brunello Cucinelli.

1. The Row

The Row is the closest in spirit. Mary-Kate and Ashley Olsen founded it in New York in 2006, and it has the same refusal of logos and the same obsession with fabric. Where Brunello Cucinelli is warm and a little decorative, The Row is cooler and more sculptural: longer lines, sharper proportions, almost no ornament. Choose The Row when you want the purest version of the quiet wardrobe. We cover its own alternatives in brands like The Row.

2. Fabiana Filippi

Fabiana Filippi is Brunello Cucinelli’s neighbour. The brothers Mario and Giacomo Filippi founded it in 1985 in Giano dell’Umbria, and it is still a family company, named after Giacomo’s daughter, with its production in Umbria. The knitwear and tailoring sit in the same neutral range, and it is the house to look at first when you want that Umbrian sensibility in a new shape. We set the two side by side in Fabiana Filippi vs Brunello Cucinelli.

3. Gabriela Hearst

Gabriela Hearst launched her label in New York in 2015 and brings a similar seriousness about materials, with a strong line in knitwear and structured leather bags. The mood is more austere than Brunello Cucinelli, with clean tailoring and long knits rather than embellishment. It suits a wardrobe that leans towards the city and the office. See also brands like Gabriela Hearst.

4. Khaite

Khaite was founded in New York in 2016 by Catherine Holstein. It shares Brunello Cucinelli’s love of cashmere knits and good leather, but the attitude is sharper and more sensual: stronger shoulders, slimmer leather, a little more edge. Reach for Khaite when you want quiet pieces with more tension in them.

5. Toteme

Toteme comes from Stockholm, founded in 2014 by Elin Kling and Karl Lindman. It translates the same neutral, logo-free idea into a Scandinavian uniform of tailored coats, straight trousers, knits and scarves. It is a natural entry point to this way of dressing, and the pieces mix easily with Brunello Cucinelli knitwear.

6. Lemaire

Lemaire, the Paris house led by Christophe Lemaire and Sarah-Linh Tran, shares the soft palette and the ease of cut, with a more relaxed, almost workwear sensibility: draped trousers, twisted shirts, generous coats. Choose it when you like the Brunello Cucinelli colours but want a looser, more artistic shape.

7. Adam Lippes

Adam Lippes was founded in New York in 2013 and works in the American sportswear tradition: cashmere, crisp poplin and clean dresses. It shares Brunello Cucinelli’s attention to fabric with a brighter, more polished American finish.

How to choose

• For the closest overall feel: The Row, then Fabiana Filippi.
• For Italian, Umbrian knitwear: Fabiana Filippi.
• For cashmere with more edge: Khaite.
• For an easy everyday uniform: Toteme.
• For looser, artistic shapes: Lemaire.
• For polished American sportswear: Adam Lippes and Gabriela Hearst.

All of these work together. A Brunello Cucinelli cardigan over Toteme trousers, a Khaite knit under a Brunello Cucinelli blazer, a Fabiana Filippi skirt with Brunello Cucinelli flats: the shared palette is what makes it possible.

Frequently asked questions

What brand is most similar to Brunello Cucinelli?

The Row is the closest in spirit, and Fabiana Filippi is the closest in origin, since it is also an Umbrian house built on knitwear and neutral tailoring.

Is The Row like Brunello Cucinelli?

Both avoid logos and put fabric first. The Row is cooler and more minimal, while Brunello Cucinelli is warmer and adds light through monili and fine embroidery.

Which brands are similar to Brunello Cucinelli but less formal?

Toteme and Lemaire. Both keep the neutral palette and the quality of fabric, with easier, more everyday shapes.

Start with the full Brunello Cucinelli collection at Coveti, see the new season in our Fall Winter 2026 edit, and check the Brunello Cucinelli size guide before you order.