Who wears Magda Butrym? Hailey Bieber, Dua Lipa, Demi Moore and the front row

Magda Butrym is a red carpet and street style brand as much as a runway one, and the list of women who have worn it is long. Coveti only prints the names it can source. WWD, reviewing the Spring 2027 show in September 2026, wrote that the house has garnered a following from the likes of Dua Lipa, Hailey Bieber and Demi Moore, and that Moore sat front row at the first New York show next to Kelly Rutherford. Euronews, covering the H&M collection in March 2025, listed Gigi Hadid, Dua Lipa, Rihanna, Rosie Huntington-Whiteley, Selena Gomez, Natalie Portman, Jennifer Lawrence and Hailey Bieber. Polish Wikipedia adds Kim Kardashian, Jennifer Lopez, Lady Gaga, Rita Ora, Pamela Anderson, Dakota Johnson, Sydney Sweeney, Sophie Turner, Olivia Wilde, Elsa Hosk, Andie MacDowell and the tennis champion Iga Swiatek. This page is who, where the name comes from, and what each look tells you about the house.

Key facts

• WWD, September 2026: Dua Lipa, Hailey Bieber, Demi Moore; Moore and Kelly Rutherford front row at the New York show
• Euronews, March 2025: Gigi Hadid, Dua Lipa, Rihanna, Rosie Huntington-Whiteley, Selena Gomez, Natalie Portman, Jennifer Lawrence, Hailey Bieber; Vittoria Ceretti photographed in Paris
• Polish Wikipedia: Kim Kardashian, Jennifer Lawrence, Jennifer Lopez, Rihanna, Lady Gaga, Rita Ora, Pamela Anderson, Hailey Bieber, Dakota Johnson, Natalie Portman, Sydney Sweeney, Sophie Turner, Olivia Wilde, Elsa Hosk, Andie MacDowell, Dua Lipa, Iga Swiatek
• Search demand: “magda butrym hailey bieber” is the most asked wearer query in the US, UK, Australia and the UAE (Google autocomplete, September 2026)
• Coveti does not print outfits it cannot source to a dated article

Hailey Bieber

The name searched most beside the brand. WWD names her among the house’s following in 2026 and Euronews in 2025; the queries that come up with hers are the trench, the jacket and the dress. Coveti does not describe a specific outfit it has not seen sourced.

Dua Lipa and Demi Moore

Both named by WWD in September 2026, with Moore on the front row of the first New York show beside Kelly Rutherford. Moore is the house at its most grown-up: sculpted tailoring and a long dress.

The 2025 list

Euronews, writing about the H&M collection, recorded Gigi Hadid, Rihanna, Rosie Huntington-Whiteley, Selena Gomez, Natalie Portman and Jennifer Lawrence alongside Lipa and Bieber, and photographed Vittoria Ceretti in a look from the collection in Paris.

The Polish list

Polish Wikipedia keeps the longest record, from Kim Kardashian and Jennifer Lopez to Lady Gaga, Sydney Sweeney and Iga Swiatek, the Polish tennis champion, which is the house’s home-market signal.

What they wear

The rose dresses, the corset minis, the belted leather jackets and the sculpted blazers: the pieces below are the current versions of the shapes the names above are photographed in. The dress guide and the leather page have them by category.

The shapes they are photographed in

1. Draped bikini bottom with ring detail in brown, $480

Made from shell 91% polyamide 9% elastane, shown in brown, Pre-Fall 2026.

2. Asymmetrical draped swim skirt in black, $670

Made from shell 72% polyamide 28% elastane., shown in black, Pre-Fall 2023.

3. Draped mini swim skirt in black, $770

Made from shell 72% polyamide 28% elastane, shown in black, Pre-Fall 2022.

4. Sculptural rose bustier swimsuit in black, $950

Made from shell 75% polyamide 25% elastane, shown in black, Pre-Fall 2025.

5. Rose appliqué and cut-out detail swimsuit in brown, $990

Made from shell 91% polyamide 9% elastane, shown in brown, Pre-Fall 2026.

6. Scoop neck swimsuit with side rose detail in blue, $990

Made from shell 91% polyamide 9% elastane, shown in blue, Pre-Fall 2026.

7. Crepe rose mini skirt in black, $1,270

Made from shell 59% lyocell 40% polyamide 1% elastane., shown in black, Pre-Fall 2024.

8. Draped long skirt with rose knot detail in cream, $1,610

Made from shell 100% cotton GOTS, shown in cream, Pre-Fall 2026.

Ahead of the New York opening, chief executive Jakub Czarnota told WWD that the United States is the brand’s number-one market for its direct-to-consumer sales (WWD, September 2026).

Frequently asked questions

Does Hailey Bieber wear Magda Butrym?

Yes. WWD named her among the house’s following in September 2026 and Euronews in March 2025.

Who sat front row at the Magda Butrym New York show?

Demi Moore, next to Kelly Rutherford, per WWD’s review of the Spring 2027 show.

Which celebrities wear Magda Butrym?

Dua Lipa, Hailey Bieber, Demi Moore, Gigi Hadid, Rihanna, Natalie Portman, Jennifer Lawrence, Selena Gomez, Kim Kardashian, Jennifer Lopez, Lady Gaga, Sydney Sweeney and Iga Swiatek, each sourced above.

Does Coveti list every celebrity outfit?

No. It lists the names that WWD, Euronews and Polish Wikipedia record and does not describe outfits it cannot source.

Is the brand worn in Poland?

Yes; Polish Wikipedia records the tennis champion Iga Swiatek among the wearers, and the house keeps its atelier and boutique in Warsaw.

Where can I buy what they wear?

The Magda Butrym collection at Coveti carries the current rose dresses, corsets and leather, shipped worldwide.

Read next

Who is Magda Butrym? The New York flagship The dress guide The Magda Butrym edit

More Magda Butrym guides

Every Magda Butrym page by Coveti’s fashion editor Gemma Deeks: Is it a luxury brand?, How to style, Brands like Magda Butrym, The edit, Size guide, The knotted top, The signature rose, Coats, Who is Magda Butrym?, Where to buy, Review, The H&M collection, New York flagship, Autumn winter 2026, Price guide, Shoe size guide, Every bag, The Brigitte, The Varsovia, The Julia, The Barbara, The Apolonia, The Maya, The Devana, Crochet bags, Every shoe, Heels, Mules, Flats, Slingbacks, Sandals, Bridal shoes, Jewellery, Earrings, Sunglasses, Belts, Crochet, Hats, gloves and scarves, Bag charms, Leather jackets, Corset dresses, Dresses, Wedding guest dresses, Swimwear, Tops.

Sources and method

Checked on 20 September 2026 by Gemma Deeks, fashion editor at Coveti. Product facts, the compositions, care lines, dimensions, sizing notes and country of manufacture, are the brand’s own product-page text; counts, prices and price ranges are Coveti’s live catalogue on that date and move with stock; the designer’s biography and the house history come from the encyclopaedia entries and the press articles listed below, each read on the date above; the size scales are the brand’s own. Where a claim could not be checked against one of these it was left out, and where the fitting room is giving its own advice the page says so.

• magdabutrym.com product pages: the description, composition, sizing line, measurements and origin line of every style (612 pages saved on 20 September 2026)
• magdabutrym.com, the New York boutique page
• Magda Butrym on Polish Wikipedia: birth, training, the TVP and La Mania years, Portofino, the 2014 founding
• Wikidata Q126373339
• WWD, Magda Butrym Spring 2027: Welcome to New York (September 2026): the Mercer Street opening, the first New York show, the CEO on the US market, the fall 2026 collection
• FashionUnited, 21 July 2026: the 170 Mercer Street flagship, the Stamuli design and the 13 September show
• CPP-Luxury, 21 July 2026: the SoHo boutique
• WWD, 24 April 2025: the H&M x Magda Butrym collection gallery
• Euronews, 24 March 2025: the H&M collection, the rose quote, the wearers
• Linda Farrow, the Magda Butrym eyewear collaboration
• Coveti live catalogue, 20 September 2026: prices, sizes and stock