Who is Magda Butrym? The designer, the house and the rose

Magda Butrym is a Polish fashion designer and the founder of the Warsaw fashion house that carries her name. She was born Magdalena Aleksandra Butrym on 17 February 1985 in Zabrze, in Upper Silesia, and moved to Warsaw after school to study at the International School of Costume and Fashion Design. At twenty she was a stylist at TVP, the Polish public broadcaster, and she worked with Joanna Przetakiewicz at La Mania before a first label, Portofino, launched in 2009 and closed soon after. She founded Magda Butrym in Warsaw in 2014. Twelve years later the house sells ready-to-wear, bags, shoes, jewellery and eyewear, dressed Hailey Bieber, Dua Lipa and Demi Moore, made a 45-piece collection for H&M, and in September 2026 opened its first New York flagship and showed on the New York Fashion Week runway for the first time. This page is the designer, the house and its signatures, sourced.

Key facts

• Born 17 February 1985 in Zabrze, Poland (Polish Wikipedia, Wikidata Q126373339); trained in Warsaw at the International School of Costume and Fashion Design
• Stylist at TVP at twenty; worked with Joanna Przetakiewicz at La Mania; first label Portofino, 2009, short-lived
• Founded Magda Butrym in Warsaw in 2014; signatures: the hand-formed 3D rose, sculptural hourglass tailoring with padded hips, hand crochet, Slavic and vintage references
• Chief executive Jakub Czarnota; the United States is the brand’s number-one direct-to-consumer market (WWD, September 2026)
• H&M x Magda Butrym, 45 pieces, launched 24 April 2025; eyewear with Linda Farrow from Spring/Summer 2023
• First New York flagship at 170 Mercer Street, SoHo, September 2026; first New York Fashion Week runway show, 13 September 2026, after earlier seasons shown in Paris
• Coveti carries 629 pieces on 20 September 2026, from $450 to $14,670, median $2,050

The designer

Butrym came to fashion through styling rather than a design school in Paris: television wardrobe at TVP, then the La Mania studio, then her own first attempt with Portofino in 2009. Polish Wikipedia records that a stylist she dressed, Beata Sadowska, won a Newsweek best-dressed award for her work in 2007. The house that finally stuck, in 2014, took her own name and stayed in Warsaw.

The house

Magda Butrym is a Warsaw label built on a few ideas repeated well: a fitted, sculpted silhouette that pads the hip to draw an hourglass, a fabric rose formed by hand and applied to a shoulder, a waist and a shoe, hand crochet in the summer collections, and references to Polish craft and vintage couture. FashionUnited summed it up in 2026 as sculptural silhouettes, hand-finished details and recurring motifs like roses and crochet. The line now runs from dresses and tailoring to leather, swim, bags, shoes, jewellery and acetate sunglasses.

The rose

The flower is the signature. It sits on the dresses, the swimsuits, the slingbacks and the bag handles, and the designer described it, when the H&M collection was announced, as the perfect symbol of womanhood. The signature rose page tells its story.

Who wears it

Polish Wikipedia lists Kim Kardashian, Jennifer Lawrence, Jennifer Lopez, Rihanna, Lady Gaga, Hailey Bieber, Dakota Johnson, Natalie Portman, Sydney Sweeney, Dua Lipa and the tennis player Iga Swiatek among the women who have worn the label; WWD named Dua Lipa, Hailey Bieber and Demi Moore in 2026, with Moore on the front row of the New York show. The who-wears page has the sourced list.

The business

The house is run by chief executive Jakub Czarnota, who told WWD ahead of the New York opening that the United States is its number-one direct-to-consumer market. It sells through its own site and boutiques in Warsaw and, since September 2026, New York, and through luxury retailers; the where-to-buy page lists them. The H&M collaboration of April 2025 put a 45-piece version of the house into high-street stores worldwide.

2026: New York

On 21 July 2026 FashionUnited and CPP-Luxury reported the first New York flagship, a three-level, 4,300 square foot space at 170 Mercer Street in SoHo designed by the Stockholm studio Stamuli, opening in early September ahead of the brand’s first New York Fashion Week show on 13 September. WWD’s review of that Spring 2027 show reported the store open, Demi Moore front row and a collection built on sheer layers, lingerie details and apron dressing, with the designer citing the Polish artist Natalia LL. The New York page has the detail.

Eight pieces that carry the signatures

1. Knotted ribbed tank top in cream, $710

Made from shell 95% cotton 5% elastane, shown in cream, Spring/Summer 2025.

2. Knotted ribbed t-shirt in black, $750

Made from shell 95% cotton 5% elastane.lining 100% cotton., shown in black, Resort 2025.

3. Knotted tank top in black, $810

Made from shell 95% cotton 5% elastane., shown in black, Pre-Fall 2025.

4. Knotted t-shirt in grey, $870

Made from shell 80% cotton 20% polyester, shown in grey, Autumn/Winter 2026.

5. Sculptural rose bustier swimsuit in black, $950

Made from shell 75% polyamide 25% elastane, shown in black, Pre-Fall 2025.

6. Rose appliqué and cut-out detail swimsuit in brown, $990

Made from shell 91% polyamide 9% elastane, shown in brown, Pre-Fall 2026.

7. Scoop neck swimsuit with side rose detail in blue, $990

Made from shell 91% polyamide 9% elastane, shown in blue, Pre-Fall 2026.

8. Knotted longsleeve jersey blouse in cream, $1,010

Made from shell 97%cotton 3% elastane, shown in cream, Spring/Summer 2026.

“Founded in Warsaw in 2014, Magda Butrym has built its identity around sculptural silhouettes, hand-finished details and recurring motifs like roses and crochet, drawing on Slavic heritage and Polish craftsmanship,” FashionUnited wrote in July 2026.

Frequently asked questions

Who founded Magda Butrym?

Magda Butrym, born Magdalena Aleksandra Butrym on 17 February 1985 in Zabrze, Poland. She founded the house in Warsaw in 2014 after years as a stylist and a first label, Portofino, in 2009.

Where is Magda Butrym based?

Warsaw, Poland, where the house was founded and where its atelier and first boutique are; it opened a New York flagship at 170 Mercer Street in September 2026.

What is Magda Butrym known for?

The hand-formed 3D rose, sculptural hourglass tailoring with padded hips, hand crochet and romantic evening dresses, with bags, shoes, jewellery and sunglasses alongside.

Is Magda Butrym a luxury brand?

Yes by price, make and stockists: a median of $2,050 at Coveti, Italian-made leather goods, Paris and New York runway shows and the luxury retailers listed on the where-to-buy page. The luxury brand page makes the full case.

Who is the CEO?

Jakub Czarnota, per WWD in September 2026.

Did Magda Butrym collaborate with H&M?

Yes: a 45-piece collection of womenswear, accessories and jewellery launched online and in selected H&M stores on 24 April 2025. The H&M page covers it.

Read next

The signature rose Who wears Magda Butrym The New York flagship Is it a luxury brand?

More Magda Butrym guides

Every Magda Butrym page by Coveti’s fashion editor Gemma Deeks: Is it a luxury brand?, How to style, Brands like Magda Butrym, The edit, Size guide, The knotted top, The signature rose, Coats, Who wears it, Where to buy, Review, The H&M collection, New York flagship, Autumn winter 2026, Price guide, Shoe size guide, Every bag, The Brigitte, The Varsovia, The Julia, The Barbara, The Apolonia, The Maya, The Devana, Crochet bags, Every shoe, Heels, Mules, Flats, Slingbacks, Sandals, Bridal shoes, Jewellery, Earrings, Sunglasses, Belts, Crochet, Hats, gloves and scarves, Bag charms, Leather jackets, Corset dresses, Dresses, Wedding guest dresses, Swimwear, Tops.

Sources and method

Checked on 20 September 2026 by Gemma Deeks, fashion editor at Coveti. Product facts, the compositions, care lines, dimensions, sizing notes and country of manufacture, are the brand’s own product-page text; counts, prices and price ranges are Coveti’s live catalogue on that date and move with stock; the designer’s biography and the house history come from the encyclopaedia entries and the press articles listed below, each read on the date above; the size scales are the brand’s own. Where a claim could not be checked against one of these it was left out, and where the fitting room is giving its own advice the page says so.

• magdabutrym.com product pages: the description, composition, sizing line, measurements and origin line of every style (612 pages saved on 20 September 2026)
• magdabutrym.com, the New York boutique page
• Magda Butrym on Polish Wikipedia: birth, training, the TVP and La Mania years, Portofino, the 2014 founding
• Wikidata Q126373339
• WWD, Magda Butrym Spring 2027: Welcome to New York (September 2026): the Mercer Street opening, the first New York show, the CEO on the US market, the fall 2026 collection
• FashionUnited, 21 July 2026: the 170 Mercer Street flagship, the Stamuli design and the 13 September show
• CPP-Luxury, 21 July 2026: the SoHo boutique
• WWD, 24 April 2025: the H&M x Magda Butrym collection gallery
• Euronews, 24 March 2025: the H&M collection, the rose quote, the wearers
• Linda Farrow, the Magda Butrym eyewear collaboration
• Coveti live catalogue, 20 September 2026: prices, sizes and stock