Erdem
Erdem
Painterly floral prints and guipure lace, made at historic European mills.
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Erdem is a London house known for floral prints and romantic tailoring. Coveti stocks 650+ Erdem styles. Edit updated 8 October 2026.
Erdem is the London fashion house that Erdem Moralioglu founded in 2005, after a Master’s at the Royal College of Art. It is known for painterly floral prints, embroidery and a historicist approach to tailoring. Coveti carries Erdem ready-to-wear from about $1,600, evening gowns to $10,500, and, new this season, the Bloom bag family from $1,960, together with pearl and crystal jewellery, embroidered headbands and silk scarves.
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For USA Clients, Coveti covers the majority of duties. For other regions, shipments are generally Delivered Duty Unpaid (DDU).
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Can a Coveti stylist help me choose?
Yes — our personal stylists offer complimentary one-to-one appointments, virtual or in person, across occasionwear, bridal and everyday luxury.
Do prices include duties and taxes?
Duties and taxes are calculated at checkout for your destination, so there are no surprises on delivery.
Do your fine jewellery pieces come with certification?
Where applicable, fine jewellery ships with the house or gemological certification, and our team can confirm specifics before purchase.
Can a Coveti stylist help me choose Bags?
Yes — our personal stylists offer complimentary one-to-one appointments to help you select bags, virtual or in person.
Can you source a sold-out Bags piece or size?
Often, yes — through our Blind Network we can locate sold-out bags styles and sizes, usually within 7–14 days.
Can a Coveti stylist help me choose Accessories?
Yes — our personal stylists offer complimentary one-to-one appointments to help you select accessories, virtual or in person.
Can you source a sold-out Accessories piece or size?
Often, yes — through our Blind Network we can locate sold-out accessories styles and sizes, usually within 7–14 days.
How are items sourced and how long does it take?
Source through Blind Network — typically 7–14 days.
Erdem at Coveti: London Romance, From the Gown to the Bloom Bag
- Founded: London, 2005, by Erdem Moralioglu, born in Montreal in 1977 and trained at the Royal College of Art.
- Signatures: painterly florals, guipure and thread lace, duchesse satin gowns, bow belts and draped satin cady.
- Accessories: the Bloom bag, whose cast brass flower bud handle takes seven hours to make by the lost wax method, plus Bloom jewellery made with The Royal Mint.
- Current seasons on Coveti: Pre Fall 2026, Autumn Winter 2026 and Holiday 2027.
- Sizing: UK sizes 4 to 18 for ready-to-wear and letter sizes for knitwear. Most Erdem fit notes read true to size.
What to Buy From Erdem This Season
For evening, start with the Erdem gowns in satin cady, crimson textured satin and cloque jacquard, then the sequin and cotton velvet pieces from Holiday 2027. For daytime, the herringbone and navy pinstripe tailoring from Autumn Winter 2026 sits beside the house’s midi dresses, and the Erdem x Barbour waxed cotton coat with its jacquard gilet is the outerwear piece of the season.
The accessories arrived at Coveti this October. The Micro and Mini Bloom bags come in satin, velvet, feathers, sequins, raffia and leather, while the Midi, Large and East West shapes carry more. The Bloom Minaudiere is the evening clutch. The Pearl Alphabet Brooches, Italian-cast agate earrings and embroidered headbands make the easiest Erdem gift.
Erdem Guides From the Coveti Editors
- Who is Erdem? Erdem Moralioglu and the London house, explained
- The best Erdem dresses to buy in 2026
- Erdem Bloom bag guide: every size, material and price
- How much does Erdem cost? Prices by category
- Erdem size guide and conversions
- Erdem Autumn Winter 2026 and Holiday 2027: the pieces to buy
- Erdem for weddings: guest, mother of the bride and bride
- Erdem jewellery and accessories
- Brands like Erdem
- Where to buy Erdem in 2026
Erdem Size Conversion
| UK | US | EU | IT |
|---|---|---|---|
| 6 | 2 | 34 | 38 |
| 8 | 4 | 36 | 40 |
| 10 | 6 | 38 | 42 |
| 12 | 8 | 40 | 44 |
| 14 | 10 | 42 | 46 |
Each Erdem product page on Coveti carries the house’s own fit note and, where Erdem gives one, the model’s height and size. The Erdem size guide lists the pieces that run small and the oversized styles to size down in.
Frequently Asked Questions
Who owns Erdem?
Erdem is the label of its founder and creative director, Erdem Moralioglu, who launched it in London in 2005.
Is Erdem a luxury brand?
Yes. Erdem shows at London Fashion Week and its dresses on Coveti run from about $1,600 to $10,500, with gowns at the top of that range.
Does Erdem run true to size?
Most Erdem pieces are marked true to size. A few bodices and bra tops run small, and some oversized coats and shirts suggest sizing down, so read the fit note on each product page.
What is the Erdem Bloom bag?
The Bloom bag is Erdem’s signature handbag, launched for Pre Spring 2025. Its flower bud handle is cast in brass by the lost wax method, and it comes in Micro, Mini, Midi, Large, East West and Minaudiere shapes.
Does Coveti ship Erdem internationally?
Yes. Coveti ships Erdem worldwide from its UAE and Australia hubs by DHL Express and FedEx International Priority. Most regions ship Delivered Duty Unpaid, so local import duties are paid on delivery.
Is Erdem on Coveti authentic?
Yes. Every Erdem piece sold by Coveti is authentic and checked against the Erdem style code before dispatch.
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✎ Editor’s edit: Styling Erdem by Gemma Deeks →
Our current erdem — a tight selection you can refine with the stylist.
Coveti curates 24 erdem from houses including Erdem — sourced and authenticated, with worldwide delivery.