Erdem
Erdem
Painterly floral prints and guipure lace, made at historic European mills.
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Erdem is a London house known for floral prints and romantic tailoring. Coveti stocks 490+ Erdem styles. Edit updated 17 September 2026.
Explore how Erdem Moralioglu redefined modern British luxury by blending historical romanticism with peerless textile craftsmanship.
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Embroidered Textured Satin Short Sleeve Draped Gown
$5,320Floral Embroidered Wool Short Sleeve Midi Dress
$3,830Embroidered Heavy Satin Sleeveless Draped Gown
$6,630Frequently asked questions
Is Coveti authentic?
Yes. We operate a closed 'Protocol Network'. Every item is sourced directly from verified boutiques and brand distributors. We offer a 100% Money Back Authenticity Guarantee.
Do I have to pay customs duties?
For USA Clients, Coveti covers the majority of duties. For other regions, shipments are generally Delivered Duty Unpaid (DDU).
How do I cancel a Private Client Sourcing request?
Requests made via our Private Client Concierge can be cancelled before the deposit is paid. Once a deposit is secured, the sourcing process is final and non-refundable.
How do I know my Coveti pieces are authentic?
Every piece is verified by our authentication team before it ships, with provenance documented where available.
Can a Coveti stylist help me choose?
Yes — our personal stylists offer complimentary one-to-one appointments, virtual or in person, across occasionwear, bridal and everyday luxury.
Do prices include duties and taxes?
Duties and taxes are calculated at checkout for your destination, so there are no surprises on delivery.
Can a Coveti stylist help me choose Clothing?
Yes — our personal stylists offer complimentary one-to-one appointments to help you select clothing, virtual or in person.
Can you source a sold-out Clothing piece or size?
Often, yes — through our Blind Network we can locate sold-out clothing styles and sizes, usually within 7–14 days.
Can a Coveti stylist help me choose Dresses?
Yes — our personal stylists offer complimentary one-to-one appointments to help you select dresses, virtual or in person.
Can you source a sold-out Dresses piece or size?
Often, yes — through our Blind Network we can locate sold-out dresses styles and sizes, usually within 7–14 days.
Can a Coveti stylist help me choose Jackets?
Yes — our personal stylists offer complimentary one-to-one appointments to help you select jackets, virtual or in person.
Can you source a sold-out Jackets piece or size?
Often, yes — through our Blind Network we can locate sold-out jackets styles and sizes, usually within 7–14 days.
Can a Coveti stylist help me choose Skirts?
Yes — our personal stylists offer complimentary one-to-one appointments to help you select skirts, virtual or in person.
Can you source a sold-out Skirts piece or size?
Often, yes — through our Blind Network we can locate sold-out skirts styles and sizes, usually within 7–14 days.
How are items sourced and how long does it take?
Source through Blind Network — typically 7–14 days.
The Erdem Aesthetic: Poetic Florals & Narrative Couture
The Master of the Floral Motif
In the landscape of modern luxury, no brand commands the floral motif quite like Erdem. However, these are not mere garden-variety prints. Operating out of London, Erdem Moralioglu treats textiles as canvases. The house frequently develops bespoke, painterly prints inspired by everything from 19th-century portraiture to English botanical gardens. When these prints are applied to their signature luxury dresses, the result is a garment that feels emotionally resonant, poetic, and entirely timeless.
Exquisite Jacquards and Lace
Beyond the print, Erdem is revered for its extraordinary fabrications. The brand frequently partners with historic mills across Europe to produce heavy, structured jacquards, delicate silk organzas, and intricate guipure lace. These materials are then sculpted into silhouettes that nod to Victorian and Edwardian eras, featuring high ruffled necklines, puffed sleeves, and sweeping skirts. Yet, by executing these historical references in vibrant, contemporary colors, Erdem delivers ready-to-wear that is unequivocally tailored for the modern, powerful woman.
Coveti Style & Discovery Hub
- The Romantic Wardrobe Guide
- The Eventwear & Gala Edit
- Styling Floral Motifs
Official site · Facebook · Instagram · YouTube · TikTok
✎ Editor’s edit: Styling Erdem by Gemma Deeks →
Our current Erdem edit: a tight selection you can refine with the stylist.
Coveti curates 490+ pieces by Erdem, sourced and authenticated.