Fashion

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Max Mara Jackets and Blazers: Tailoring, Leather, Down and Picks

Posted by Gemma Deeks

October 24, 2026

A Max Mara jacket can mean a tailored blazer in camel hair, wool and cashmere, a Nappa leather jacket , a down puffer from Max Mara The Cube , and the more relaxed Weekend Max Mara styles . On Coveti, Max Mara jackets run from $610 to more than $6,000, and the blazers are the heart of the range....

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Brands we love, Buying Guide, Fashion

Max Mara Sunglasses: Shapes, Face Shape Fit and the Best Frames

Posted by Gemma Deeks

October 17, 2026

Max Mara sunglasses come in seven main shapes: butterfly , cat-eye , oval, round, rectangular, geometric and mask. They are made in acetate and light metal, in the house colours of camel, black, tobacco brown and gold, with discreet logo details on the temples. On Coveti, Max Mara sunglasses and...

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Buying Guide, Fashion, How to

Camel Hair Coat vs Wool Coat vs Cashmere: Which Should You Buy?

Posted by Gemma Deeks

October 23, 2026

A camel hair coat is made from the soft undercoat of the camel, a light, warm and naturally golden fibre. A camel wool coat is usually virgin sheep's wool dyed camel. Camel hair is softer and costs more, wool is tougher, and cashmere is the softest of all. Max Mara's Manuela coat is pure camel...

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Fashion, Style Guides, What to wear

Max Mara Outfit Ideas: 12 Formulas for Work, Weekend and Evening

Posted by Gemma Deeks

October 23, 2026

A good Max Mara outfit starts with the coat and works inward. Pick one long camel , black and navy coat, then build underneath with a fine cashmere polo-neck , wide wool trousers , a structured leather bag and a plain shoe in a matching tone. Keep the palette to two colours and let the coat's...

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Brands we love, Buying Guide, Fashion

Weekend Max Mara Coats and Jackets: The Range and the Best Picks

Posted by Gemma Deeks

October 23, 2026

A Weekend Max Mara coat is the most accessible way into Max Mara outerwear. Weekend Max Mara is one of the lines sold under the Max Mara name, and its coats on Coveti run from $1,050 to $1,670, against $3,620 and up for the main line Icon coats . You still get pure wool drap, teddy fabric and...

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Brands we love, Buying Guide, Fashion

Max Mara vs Sportmax: How the Max Mara Group Lines Differ

Posted by Gemma Deeks

October 17, 2026

Sportmax is a sister label within the Max Mara group, launched in 1969. It sells under its own name. Max Mara itself, founded in 1951 by Achille Maramotti in Reggio Emilia, covers Max Mara, Weekend Max Mara , 'S Max Mara, Max Mara Studio, Max Mara Atelier, Max Mara The Cube and MaxMara...

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Brands we love, Buying Guide, Fashion

BCBG vs Max Mara: Two Different Companies, Explained

Posted by Gemma Deeks

October 17, 2026

BCBG and Max Mara are separate companies. BCBGMAXAZRIA, often written BCBG Max Azria, was founded in Los Angeles in 1989 by Max Azria. Max Mara is an Italian house founded in 1951 by Achille Maramotti in Reggio Emilia. They share no founder, no country and no history; the shared word "Max"...

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Buying Guide, Fashion, How to

Where to Buy Max Mara Online: US, UK, Canada, Australia and UAE

Posted by Gemma Deeks

October 17, 2026

You can buy Max Mara from the brand's own boutiques and its website, maxmara.com, and from authorised luxury retailers. Coveti stocks Max Mara coats , dresses , knitwear , bags and accessories and ships them worldwide by DHL Express and FedEx International Priority, insured and signed for on...

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Brands we love, Buying Guide, Fashion

Zimmermann vs Alémais: Two Sydney Print Labels Compared

Posted by Gemma Deeks

October 18, 2026

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Alémais founder Lesleigh Jermanus held senior design roles at Zimmermann. We compare the two Sydney labels on aesthetic, prints, fabrics, occasions and sizing.

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Buying Guide, Fashion, What to wear

Zimmermann Gowns: Evening and Black Tie Styles, and How to Fit Them

Posted by Gemma Deeks

October 23, 2026

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Zimmermann's gowns trade stiff structure for drape, lace and handwork. Here is which style suits which dress code, and how to fit one.

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Buying Guide, Fashion, What to wear

Max Mara Dresses: Day, Work and Evening Dresses and Gowns

Posted by Gemma Deeks

October 23, 2026

A Max Mara dress is usually a clean, long line piece in a natural fabric: silk crepe de chine, wool flannel, cashmere knit and satin. The house cuts day dresses, shirt dresses for work and full length gowns for evening , and the Max Mara collection at Coveti holds more than 80 across Max Mara,...

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Buying Guide, Fashion, Style Guides

Zimmermann Tops, Skirts and Sets: How to Match and Mix Them

Posted by Gemma Deeks

October 23, 2026

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Zimmermann tops and skirts are cut in matching prints and fabrics. Here is how to build a set, which pieces work alone, and where the playsuits fit in.

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Buying Guide, Fashion, What to wear

Zimmermann Maxi, Midi or Mini Dress? How to Choose the Right Length

Posted by Gemma Deeks

October 23, 2026

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How to pick a Zimmermann mini, midi or maxi dress for weddings, races, holidays and parties, and how your height changes the right choice.

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Buying Guide, Fashion, Style Guides

Best Teddy Coats for Women: Fabrics, Lengths and Max Mara Picks

Posted by Gemma Deeks

October 23, 2026

A teddy coat is an oversized coat made from a curly pile fabric that feels like a soft toy. The best teddy coats for women use natural fibres such as alpaca, camel hair and cashmere on a woven base. Max Mara made the shape famous with its Teddy Bear coat , first shown on the Autumn/Winter 2013...

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Zimmermann Dress Colours: Black, Pink, Blue, Red, Yellow and Green

Posted by Gemma Deeks

October 23, 2026

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After florals, black, pink and blue are the most searched Zimmermann dress colours. Our colour-by-colour guide shows the styles in each shade and the occasions they suit.

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Buying Guide, Fashion, Style Guides

Zimmermann White Dresses: Lace, Broderie, Silk for Brides and Summer

Posted by Gemma Deeks

October 23, 2026

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Zimmermann's whites are mostly ivory and cream, in lace, broderie, poplin and pointelle. Here is how to choose one for a wedding, a bridal event or a summer holiday.

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Brands we love, Buying Guide, Fashion

Acler vs Shona Joy: Which Australian Occasion Label Suits You?

Posted by Gemma Deeks

October 23, 2026

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Acler and Shona Joy both dress Australia's big occasions. Here is how the Adelaide label's tailored drape compares with Shona Joy's soft satin and lace.

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Buying Guide, Fashion, What to wear

Shona Joy Strapless Dress Guide: Halter and Off Shoulder Too

Posted by Gemma Deeks

October 24, 2026

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Shona Joy strapless, halter and off shoulder dresses explained, with how each neckline is built and what to choose instead of the Ellis and Charlotte styles.

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Shona Joy Lace Dress Guide: Slips, Minis and Panelled Maxis

Posted by Gemma Deeks

October 23, 2026

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Shona Joy lace dresses sorted by type, from lace slips and minis to panelled maxis and lace back styles, with fit and care advice.

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Buying Guide, Fashion, Style Guides

Shona Joy Maxi Dress Guide: Mini, Midi and Maxi Compared

Posted by Gemma Deeks

October 23, 2026

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How to choose between a Shona Joy mini, midi and maxi dress, with the tiered, slip, high neck and long sleeve styles people search for most.

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Buying Guide, Fashion, What to wear

Shona Joy White Dress Guide: Summer, Graduation and Engagement

Posted by Gemma Deeks

October 23, 2026

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Every way to wear a Shona Joy white dress that is not a wedding gown, from La Lune satin maxis to lace minis and linen for summer.

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Brands we love, Fashion

Who Founded Alémais? Lesleigh Jermanus and the Brand’s History

Posted by Gemma Deeks

October 18, 2026

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Alémais was founded in Sydney in 2020 by designer Lesleigh Jermanus, formerly of Zimmermann. Here is the brand's history, awards, craft and what it reports on sustainability.

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Alémais Mini, Midi and Maxi Dresses: Which Length to Choose

Posted by Gemma Deeks

October 23, 2026

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Alémais minis, midis, gowns and sundresses explained by length, with notes on how long each runs for your height and which suits the occasion.

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Fashion, Style Guides, What to wear

Alémais Dress Colours: Green, Blue, Pink, White and Yellow Dresses

Posted by Gemma Deeks

October 23, 2026

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The current Alémais dresses sorted by colour, from green and blue silks to white embroidered midis and spliced patchwork prints.

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