Buying Guide, Style Guides

Brands Like ME+EM: 10 Alternatives, Compared by Price

Buying Guide, Style Guides

Brands Like ME+EM: 10 Alternatives, Compared by Price

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The closest brands to ME+EM are Veronica Beard for polished tailoring at a similar price, Essentiel Antwerp and Stine Goya for print and colour at almost the same price, and Toteme and Khaite for a quieter, more expensive version of the same capsule wardrobe. For the occasion dresses the Princess of Wales wears from ME+EM, look at Roland Mouret and Emilia Wickstead.

ME+EM is the London label Clare Hornby founded in 2009, known for sharp-shouldered blazers, wide trousers, Fit + Flare dresses and fine knitwear. On Coveti most ME+EM pieces cost between $340 and $620. The brands below are all stocked on Coveti, so every link leads to clothes you can buy, and the price ranges are taken from what each label lists on the site. For the background on the label itself, read Who Is ME+EM?

Brands like ME+EM at a glance

Brand Based in Closest to ME+EM for Typical Coveti price
ME+EM London Reference point $340 to $620
Essentiel Antwerp Antwerp Printed dresses, statement knits $380 to $560
Stine Goya Copenhagen Colour, print, day dresses $420 to $570
Veronica Beard New York Blazers, workwear, day dresses $450 to $840
Maje Paris Tweed jackets, short dresses $500 to $800
Khaite New York Knitwear, denim, leather $920 to $1,050
Self-Portrait London Occasion dresses $880 to $1,130
Toteme Stockholm Minimal tailoring, coats $980 to $1,990
Roland Mouret London Structured evening dresses $1,190 to $1,780
Emilia Wickstead London Formal day dresses $1,880 to $3,370

Typical price is the middle half of each brand’s listed prices on Coveti, measured in October 2026.

What makes ME+EM different?

Three things set ME+EM apart from most labels at its price. The first is continuity: the Sharp Shoulder Blazer, the Icon Trouser and the Fit + Flare dress come back every season in new cloths, so a new piece fits with what you already own. The second is matching cloths: most blazers have a trouser cut from the same fabric, so a suit can be bought in two pieces. The third is size range, with every style cut from UK 4 to 18. Any alternative should be judged on those three points as much as on looks.

Which brands are most like ME+EM on price?

Essentiel Antwerp

Essentiel Antwerp sits almost exactly at ME+EM’s price, with most pieces between $380 and $560. Where ME+EM keeps print to a check and a stripe, the Antwerp label leans into sequins, embroidery and bright knits. Choose it if you like ME+EM’s dresses and want more colour. It is one of the deepest edits on the site; our brands like Essentiel Antwerp piece takes the comparison further.

Stine Goya

Stine Goya is the Copenhagen answer: printed midi dresses, puff sleeves and soft tailoring, with most pieces between $420 and $570. It suits the ME+EM shopper who buys the Fit + Flare dress for a wedding and wants something with a bolder print for the next one.

Which brands are most like ME+EM for tailoring?

Veronica Beard

Veronica Beard is the nearest match for the way ME+EM dresses a working week. The New York label is best known for its Dickey blazer, a jacket with a removable insert, and it sells denim, day dresses and knits around it. Most pieces cost between $450 and $840, a step above ME+EM. Our brands like Veronica Beard guide covers its own alternatives.

Toteme

Toteme is the Stockholm label for women who like ME+EM’s Man Pant and Sharp Shoulder blazer but want fewer details and a longer coat. It is noticeably more expensive, with most pieces between $980 and $1,990. Read Is Toteme a luxury brand? before you buy.

Maje

Maje is the Paris option, priced between $500 and $800 for most pieces. It is strongest on short tweed jackets and mini dresses, which makes it a good partner to ME+EM’s wide trousers.

Which brands are like ME+EM but more luxurious?

Khaite

Khaite, from New York, is where the ME+EM customer goes when she wants the same building blocks in a heavier cloth: cashmere knits, sculpted denim and leather. Most pieces cost between $920 and $1,050. See Who is Khaite? for the story.

Fabiana Filippi and Brunello Cucinelli

For knitwear specifically, the two Umbrian houses are the step up from ME+EM’s cashmere. Fabiana Filippi prices most pieces between $975 and $1,560, and Brunello Cucinelli sits above that. Our list of the best quiet luxury knitwear brands compares them.

Which brands are like ME+EM for occasion dresses?

ME+EM’s evening pieces, such as the Transformer Gown and the Drop Waist Evening Dress, are clean and structured rather than embellished. The labels below share that line.

Self-Portrait

Self-Portrait, founded in London by Han Chong, makes lace and tailored crepe dresses for weddings and dinners, with most pieces between $880 and $1,130.

Roland Mouret

Roland Mouret is known for sculpted, figure-defining dresses. The Princess of Wales wears both labels, which is why Roland Mouret is often named as a dressier companion to ME+EM. Most pieces cost between $1,190 and $1,780.

Emilia Wickstead

Emilia Wickstead’s London studio makes full-skirted, formal day dresses for weddings and race meetings, at a clear step up in price. It is the label to choose when an ME+EM dress feels too casual for the dress code.

What about Reiss, Whistles and Jigsaw?

In Britain, ME+EM is often compared with high street names such as Reiss, Whistles and Jigsaw. Those labels sell similar categories at lower prices. ME+EM’s case is cloth and cut: wool tailoring, cashmere knits and silk blouses run through its range, and its key patterns stay the same season to season. Coveti does not stock those labels, so this guide sticks to brands you can buy here.

How do the alternatives size against ME+EM?

ME+EM sizes in UK numbers, so a UK 10 is a UK 10. The Scandinavian and Belgian labels use EU sizing, where a UK 10 is usually an EU 38; Veronica Beard uses US sizing, where a UK 10 is a US 6. Fit varies by label as well as by size label, so check the model’s size on each product page before you order. The ME+EM size guide has the full conversion table, and every Coveti product page lists the size the model wears.

How to choose

  • Same price, more colour: Essentiel Antwerp and Stine Goya.
  • Same tailoring idea, New York polish: Veronica Beard.
  • Same capsule wardrobe, quieter and pricier: Toteme and Khaite.
  • A dressier occasion look: Self-Portrait, Roland Mouret and Emilia Wickstead.

If ME+EM itself is still the answer, the ME+EM Autumn Winter 2026 edit picks the new season’s best pieces, and the ME+EM size guide covers fit.

Frequently asked questions

What brand is similar to ME+EM?

Veronica Beard is the closest for tailoring and workwear, while Essentiel Antwerp and Stine Goya are closest on price for dresses and knits. Toteme and Khaite offer a quieter, more expensive version of the same wardrobe.

Is there a cheaper alternative to ME+EM?

On Coveti, Essentiel Antwerp and Stine Goya are priced almost level with ME+EM. On the British high street, Reiss, Whistles and Jigsaw sell similar categories for less.

Is Toteme like ME+EM?

Partly. Both sell tailoring, knitwear and coats for a capsule wardrobe, but Toteme is more minimal and costs about twice as much on Coveti.

Which brands does the Princess of Wales wear besides ME+EM?

Among labels on Coveti, the Princess of Wales has worn Roland Mouret, Emilia Wickstead, Erdem, Alessandra Rich and Self-Portrait, alongside ME+EM.

Is ME+EM better quality than Reiss?

ME+EM is priced higher than Reiss, and wool, cashmere, silk and leather run through its range. Reiss is the better choice for a lower budget; ME+EM repays the extra cost on pieces worn every week.

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